ProGold: how we train our dealers
Becoming one of our dealers does not only require good sales skills or a very strong motivation. To each profile aiming to set out this career, ProGold makes available what can be called, without the cast of a doubt, a vocational training.

ProGold involves its human resources, both from the technical department and the management, for arranging the training of the dealer's personnel selling our master alloys on worldwide basis.

The vocational training course is based on a text, written by the members of ProGold's Staff, called: Training Program.
The main aim of this paper is to provide a basic knowledge of the chemistry and physics principles, basis of the composition of our products, followed by the chemical-physical properties of metallic alloys, nonetheless some information regarding the goldsmith's production techniques and last but not least some info on the customers' management system which is at the cutting edge of ProGold: CRM, with all the instruments at the dealer's disposal ( E-Support, E-Order, E-Document, E-Forum, E-Content).

Training usually lasts one week and the argumentation is graphically supported by a Power Point presentation resuming all the contents of the course.

ProGold Training Program
At the end of the vocational period, the agent is asked to fill in a questionnaire, which does not aim to give expression to an evaluation, but to fill the gap of comprehension of the topics presented.
As a consequence, the reseller of ProGold's products starts with an edge over everyone else: technical competence and knowledge from the very beginning.

Investing in training our dealers and agents means trying, as far as possible, to share with them the knowledge built along the years. This helps to create way more expert and skilled profiles, able to offer their best to the market and their local customers.

Professional skill is not only a peculiarity of its internal Staff but a common denominator of ProGold, for this to become another one of our strong points.