Expanding Universal Performance

GENIA® was created for those who believe that perfection is not a goal but an everyday standard. An alloy an master alloy family capable of combining extraordinary strength, impeccable workability, and a brilliance that captures the eye at first glance. Dedicated to those who want to turn every project into a jewel that inspires emotion.

The strenght that inspires new forms

GENIA® offers superior toughness, allowing for significant cold deformation with a reduced number of annealing cycles. The result? Total design freedom and a smoother, faster, and more efficient production process. Thanks to its exceptional casting quality and the drastic reduction of shrinkage porosity, GENIA® ensures uniform, brilliant surfaces, free from the typical “orange-peel” effect. Its advanced formulation provides outstanding resistance to corrosive agents, preserving the elegance and integrity of the jewel over time.

GENIA
  • Reduced number of the annealing steps
  • Particular resistance to corrosion
  • Better control of the grain growth during annealing
  • Size of the grain is kept under control during casting by continuous casting
  • Reduction of Nickel release in the white gold master alloys

Frequently Asked Questions

GENIA® is specifically developed to deliver an excellent balance between machinability and casting performance. Its refined grain structure ensures outstanding mechanical workability, while its optimized composition provides excellent results during investment casting, helping achieve consistent quality throughout the production process.

Yes. GENIA® is engineered to improve process reliability and help reduce common production issues such as porosity, incomplete filling, surface imperfections and inconsistent casting results. Its optimized metallurgical properties contribute to more stable production, higher yields and reduced rework.

Yes. GENIA® is specifically developed to deliver a smooth and bright surface finish after machining. Thanks to its optimized microstructure and excellent machinability, it helps reduce surface imperfections, minimize finishing and polishing operations, and improve the overall aesthetic quality of the final jewellery piece.